PROJECT
BARSHALA
year
2019
category
Branding
Graphic Design
Illustration
Social Media Design
SYNOPSIS
BarShala is a friendly neighborhood bar mainly focused on providing a fun drinking experience for its consumers.
Its branding revolves around alcohol banter in Hindi and English with the combination of bright colors and the mascot Tunn Singh.
During my tenure of working on the brand, I created social media communications and other promotional elements like posters.
SOCIAL MEDIA IDENTITY
BarShala as a brand is highly dependent on the social media communications it offers. The quirky hinglish language combined with the equally humorous genie that lives inside a liquor bottle named Tunn Singh makes for some interesting opportunities to creatively interact with the consumer.
OTHER MARKETING COLLATERALS
Based on the previous social media imagery and communication multiple posters were created for on-site promotions.
The project is done for and with team Indospirit.
