PROJECT
USTRAA
year
2017
category
Illustration
Graphic Design
SYNOPSIS
Ustraa is a men's grooming brand that creates products without harmful chemicals and grooming content for men.
I interned at the organization as an illustrator and designer working on procedure artworks and stylized artworks for multiple products and creatives for posters and pamphlets.
BEARD OIL
Illustrations required for the step-wise beard oil application procedure. These were used on the main website for informing the consumers about the product.
Hairstyles
Illustrations that display the trending styles amongst celebs. Used to inform consumers about face shapes and relevant hairstyles for each one. Used on the website as a part of an informative article.
SHAVING FOAM
Illustrations required for the step-wise shaving foam application procedure. These were used on the main website for informing the consumers about the product.
facewash
Illustrations required for the step-wise facewash application procedure. These were used on posters and flyers for marketing purposes during the launch of the product.
Turban pride
Illustrations required for the step-wise shampoo, conditioner and serum application procedure. These were used on the main website for informing the consumers about the product and on flyers for marketing.
marketing collaterals
The earlier developed stylized illustrations were later used in designing posters, pamphlets and flyers.
The project is done for and with team USTRAA.