PROJECT
AUGNITO
year
2021
category
Brand identity design
SYNOPSIS
Augnito is a Voice AI product innovator and advanced real-time Voice AI solution that is used for clinical documentation in the global healthcare market. It helps streamline clinical workflows and ensures that physicians have more time to concentrate on their primary concern: patient care.
Augnito reached out with their
major concern which was their brand identity design which did not feel true to their vision.
I decided to modify their logo and give their visual language an overhaul by taking inspiration from the shapes and forms created by an oscilloscope when it's functioning.
I implemented the interesting shapes and forms in a manner that it depicts the waves of a voice pattern which was their major function as a Voice AI product.
INSPIRATION
The visual identity draws inspiration from the oscilloscope which is a device that shows changes in electrical current as waves in a line on a screen. I drew my inspiration from the waveforms and shapes created by the device and designed it for the brand identity which deals with sound waveforms. It analyses the voice in real-time and helps physicians with documentation. These shapes and waveforms have been used extensively in the visual identity.
VISUAL IDENTITY
The visual idenitity draws inspiration from brand books and design manuals, which every designer is familiar with. With this, the route explores and touches upon relevant issues in society ranging from sexism to racism, corruption, etc.
The visuals are clean, structured, and bold similar to a manual that is precise and true to source representations. We convey the information by expanding on color palettes, grids,letter spacing, hierarchy, etc., and tying them together with relevant topics.
The complete idea of the visual route is to create a handbook that caters to the designer of today and makes sure they are aware of their decisions and actions as they create “good” pieces of work for not only the 90% but the 10% as well.
Theme reveal collaterals
Based on the previously decided visual identity, the theme reveal collaterals focused on highlighting the fact how a good designer needed to be a citizen designer addressing both the 90% and the 10% and forming curiosity around the concept.
I was responsible for creating the 2D layouts and designs which were further applied in an animation and 3D pipeline to create these pre-conceptualized frames.
SPEAKER ANNOUNCEMENT
COLLATERALS
Templates were created for the speaker announcement collaterals based on ideas I conceptualized.
I was responsible for the creation of the 2D designs and custom mockups required to fit the handbook aesthetic being followed throughout the branding process.
event countdown
COLLATERALS
The event countdown collaterals were created based on the ideas I conceptualized. I was responsible for the creation of the 2D designs and custom mockups which denoted how we were moving away from the handbook aesthetic and moving onto a stage of mocking up the designs similar to a designer's workflow.
event livestream visuals
These event visuals were utilized on all digital platforms during the starting and ending of the livestream.
I was responsible for creating the 2D layouts and designs which were further applied in an animation and 3D pipeline to create these pre-conceptualized frames.
introductory frames
for the speakers
Templates were created for the speaker introduction visuals based on ideas I conceptualized.
I was responsible for the creation of the 2D designs and custom mockups which were further utilized in an animation pipeline.
The project was done collectively with the creative, animation and 3D team at Animal for Zee Kyoorius Designyatra.